A realistic schedule you can keep, and why steady beats frequent.
Post as often as you can keep up every week, without a gap. For most small businesses that means two to four times a week. A steady rhythm matters more than a high number.
A customer who visits your page looks at the date of your last post. A post from this week says you are open and active. A post from four months ago raises a question you did not want to raise.
Posting every day for two weeks and then stopping is worse than posting twice a week all year. The burst does not last, and the gap is what people see.
Pick the row that matches the time you really have.
| Time you have each week | A realistic schedule |
|---|---|
| Under one hour | 2 posts a week |
| One to two hours | 3 posts and 1 short video a week |
| A person or a service doing it for you | Daily posts and several videos a week |
A post is quick to make and quick to read. A short video, called a reel on Instagram and Facebook, takes longer to make and is shown to more people who do not follow you yet. One reel a week beside your posts is a good start.
Post more when you have more to say: a new product, a seasonal menu, an event, a busy season. Go back to your normal rhythm afterwards.
Any of these means it is time to slow down, or to hand the work to someone else.
Two good posts every week, all year, will do more for a small business than a daily schedule that lasts a month. Choose the rhythm you can keep.
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