A simple weekly routine, and what to do when you run out of ideas.
Decide your posting days once, prepare a week of posts in one sitting, and schedule them. Posting "when you have time" is what causes the gaps.
Choose two or three fixed days, for example Tuesday, Thursday and Saturday. Fixed days turn posting from a decision into a habit.
Themes stop the blank-page problem. Most small businesses can use these:
Rotate through them. You will not run out.
Set aside one hour a week. Write and design all of that week's posts together. It is faster than starting from nothing three times a week.
Meta Business Suite is free and lets you schedule posts for Facebook and Instagram in advance. Schedule the week, then forget about it.
Use the same colours, logo position and tone on every post. People should recognise your post before they read your name.
Start again on your next posting day. Do not apologise in a post, and do not post five times to catch up.
If you have tried a routine twice and it did not last, that is normal. It means posting should be someone else's job, not that you failed.
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